PORCELA Joins Forces with Major Dealers for On-the-Ground Flood Relief in Hat Yai
Ruampat Ceramic Co., Ltd a leading innovator in health- and environmentally friendly tiles under the PORCELA brand, continues its commitment to corporate social responsibility through the “PORCELA Sharing Happiness Project, Year 6.” The initiative aims to support communities in Hat Yai District, Songkhla Province, affected by recent flooding, reflecting the company’s strong commitment to conducting business in parallel with social and environmental responsibility (ESG).
Ms. Panjama Laowiwatwong, Managing Director of Ruampat Ceramic Co., Ltd assigned Mr. Chairuch Santisiroj, Regional Sales Executive, together with the company team, as representatives to deliver donated supplies to flood-affected residents in the target areas recently.
On this occasion, PORCELA received strong support from key dealer partners in Songkhla Province, including Mr. Nopadon Tangkhehanam, Executive of Hatyai Klungpoon Ceramic & Sanitary Ware Co., Ltd., and Mr. Durong Changsirivathanathamrong, Executive of Cornerstone Construction Co., Ltd. Their collaboration played an important role in ensuring that assistance was distributed efficiently and reached those in need comprehensively.
The donated relief items included bedding, daily necessities, and essential medical supplies such as rice, dry food, beverages, personal care items, and basic medicines for children, adults, and the elderly—addressing the fundamental needs of flood victims across all age groups.
The PORCELA Sharing Happiness Project is one of the company’s core CSR initiatives and has been carried out continuously for six consecutive years. It reflects PORCELA’s determination to be an active contributor to Thai society, particularly during times of crisis when communities face hardship.
Looking ahead, PORCELA remains committed to further strengthening the mission of the Sharing Happiness Project, with plans to expand the scope of assistance to reach broader segments of society. The company aims not only to provide relief during crises but also to enhance quality of life in the long term—reinforcing PORCELA’s position as an organization that pursues business excellence while serving as a vital driving force in supporting sustainable growth for Thai society and overcoming challenges together.
